Proposition Summary

Permits consumers to: prevent businesses from sharing personal information, correct inaccurate personal information, and limit businesses’ use of "sensitive personal information," including precise geolocation, race, ethnicity, and health information. Establishes California Privacy Protection Agency. Fiscal Impact: Increased annual state costs of at least $10 million, but unlikely exceeding low tens of millions of dollars, to enforce expanded consumer privacy laws. Some costs would be offset by penalties for violating these laws.

Proposition Number

24

Year

2020

Document Type

Proposition

Election Type

General Election

Proposition Type

INITIATIVE STATUTE

For Author

JAMES P. STEYER, CEO Common Sense Media ALICE A. HUFFMAN, President California NAACP CELINE MACTAGGART, Director Californians for Consumer Privacy

Against Author

TRACY ROSENBERG, President Californians for Privacy Now RICHARD HOLOBER, President Consumer Federation of California DOLORES HUERTA, Labor and Civil Rights Leader

Rebuttal Author

KEVIN BAKER, Director Center for Advocacy and Policy, American Civil Liberties Union (ACLU) of California NAN BRASMER, President California Alliance for Retired Americans JOHN MATHIAS, Deputy Senior Campaign Director Color of Change

Rebuttal Against Author

JAMES P. STEYER, CEO Common Sense Media ALICE A. HUFFMAN, President California NAACP CELINE MACTAGGART, Director Californians for Consumer Privacy

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