Commercialization of Public Broadcasting

Authors

Craig Austin Dunagan

Abstract

Public broadcasters have increasingly turned to commercial revenue raising devices as a means of financing station operations. This comment discusses some of those devices, which are in reality subtle forms of advertising. The comment demonstrates that the quest for financing has led public broadcasters along the same path taken by commercial broadcasters, a path which ends with the adoption of commercials as a means of financing station operations. The comment focuses upon the policy issues, rather than the practical consequences, of allowing public broadcasters to engage in such commercial practices.

Recommended Citation

Craig Austin Dunagan, Commercialization of Public Broadcasting, 5 UC Law SF Comm. & Ent. L.J. 241 (1982).
Available at: https://repository.uclawsf.edu/hastings_comm_ent_law_journal/vol5/iss2/3