The World Wide Web makes possible a variety of novel activities, and new variations on old ones, with which intellectual-property law has struggled. Technical aspects of the Web known as links, metatags, and frames enable web-page builders to use and display information to which others have a legal claim, and to otherwise gain an advantage at someone else's expense. At the same time, these techniques permit us to connect information in novel, useful ways. Unfair competition law has been relatively underutilized in addressing the conflicts that these techniques generate, but it has much to offer both in resolving particular disputes and in guiding the development of this new medium.
"What a Tangled Web We Weave, When First We Practice to Deceive": Frames, Hyperlinks, Metatags, and Unfair Competition on the World Wide Web,
50 Hastings L.J. 1333
Available at: https://repository.uclawsf.edu/hastings_law_journal/vol50/iss5/3