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UC Law SF Communications and Entertainment Journal

Authors

Gary E. Knell

Abstract

Congress overwhelmingly passed the 1990 Children's Television Act to address policy concerns involving excessive violence and other inappropriate broadcast material in children's programming. The Act requires broadcasters to contribute to meeting children's educational needs in order to remain licensed. The Act also sets forth stipulations designed to encourage more constructive programming for children. Unfortunately, the Act has not proven as powerful as originally expected, leaving children's programming in much the same state it was before the Act. This Proposal sets forth a model to the Federal Communications Commission. The model is already used by the Children's Television Workshop and provides a clear, objective set of guidelines which stations could follow to ensure compliance with goals for educational programming.

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