UC Law SF Communications and Entertainment Journal
Abstract
In 1983 the FCC abandoned its role as regulator of children's television advertising. Since then, Congress has been trying, so far without success, to enact legislation compelling the FCC to resume its former role. This Note reviews the history of children's television advertising regulation, examines the need for such rules, and concludes that the type of rules contemplated by Congress presume that television advertising directed at children is inherently deceptive. The Note concludes that this presumption is unwarranted, and that the issue should be fully. explored before laws which restrict children's viewing choices are enacted.
Recommended Citation
Peter Hallifax,
Children Watching Television Advertising: What's Wrong with This Picture,
12 UC Law SF Comm. & Ent. L.J. 495
(1990).
Available at: https://repository.uclawsf.edu/hastings_comm_ent_law_journal/vol12/iss3/12
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Communications Law Commons, Entertainment, Arts, and Sports Law Commons, Intellectual Property Law Commons